Facebook Ads and Google Ads for Photographers

Introduction to the Course

#1 – Introduction to the Course
#2– Why Online Ads are Important for Your Photography Business
#3 – How do Facebook Ads and Google Ads Look Like
#4 – How Facebook and Google Ads Work – The Mechanism and Important Metrics

Creating Facebook Ads for Your Photography Business

#5 – What All You Need to Create a Facebook Ads Account

#6 – Starting the Process of Creating Our First Facebook Ad
#7 – Creating our First Facebook Ad – Part 1 – Objective and Budget
#8 – Creating our First Facebook Ad – Part 2 – Targeting
#9 – Creating our First Facebook Ad – Part 3 – Adding the Images & Text (Using Canva)
#10 – Creating our First Facebook Ad – Part 4 – Adding the Images & Text (Using Canva)
#11 – Creating our First Facebook Ad – Part 5 – Duplicating Ads
#12 – Adding WhatsApp and Instagram Accounts to Your Facebook Ads Account

Understanding Facebook Ads Analytics – Understanding the Different Metrics

#13 – Facebook Ads Analytics – Understanding the Different Metrics – Part 1
#14 – Facebook Ads Analytics – Understanding the Different Metrics – Part 2

Creating the Second Facebook Ad

#15 – Creating Our Second Facebook Ad – Part 1
#16 – Creating Our Second Facebook Ad – Part 2
#17 – Creating Our Second Facebook Ad – Part 3

Usage of Custom Audience in Facebook Ads

#18 – Understanding and Using Custom Audiences – Part 1
#19 – Understanding and Using Custom Audiences – Part 2

Important Things You Will Need to Market and Grow Your Photography Business

#20 – Important Things You Will Need for Your Photography Business

Introduction to Google Ads

#21 – Introduction to Google Ads – Keyword Research – Part 1
#22 – Introduction to Google Ads – Keyword Research – Part 2

Creating a Google Ad for Your Photography Business

#23 – Creating a Google Ad – Part 1 – Selecting the Type of Ad
#24 – Creating a Google Ad – Part 2 – Creating a Custom Conversion
#25 – Creating a Google Ad – Part 3 – Important Settings
#26 – Creating a Google Ad – Part 4 – Understanding Keyword Match Types
#27 – Creating a Google Ad – Part 5 – Creating the Ad Copy
#28 – Important Settings to Know After the Ad Has Been Published

Conclusion

#29 – Conclusion – Important Point About Competitive Advantage