Which Website Builder is Best for Photographers? Here is the Winner
Choosing the right website builder can be overwhelming, especially for photographers who want to showcase their work in the best light. In this video, I’ll compare popular platforms like Wix, Squarespace, Format, and Zenfolio to help you decide which one is best for your photography portfolio. From ease of use to customization and SEO features, I’ll cover it all. Stick around as I reveal the ultimate winner—WordPress—and explain why it’s the top choice for photographers!
This video is from our Create a Photography Website Using WordPress Course.
Video Summary
In this video, the instructor explains why WordPress is the superior choice for a photography business compared to builders like Wix or Squarespace. He frames the website as a fixed business expense and argues that WordPress offers the best balance of low cost and high professional value. Key benefits discussed include its open-source nature (meaning you own your data), its limitless customization through themes and plugins, and its ability to scale alongside a growing photography business without the “third-party risk” of a private company shutting down.
Timestamps
- 0:00 – Introduction: Choosing a platform from the many available.
- 0:22 – The “Fixed Expense” Argument: Why minimizing recurring monthly costs is vital for a business.
- 1:43 – Price Comparison (Wix): Exploring Wix’s monthly costs and annual billing cycles.
- 2:40 – Price Comparison (Squarespace): Analyzing the $23/month business plan cost.
- 3:15 – Price Comparison (Format & Zenfolio): Looking at specialized photography builders ($10–$15/month).
- 4:04 – The WordPress Difference: Explaining why there is no “pricing page” on WordPress.org.
- 4:30 – Software vs. Hosting: Understanding that WordPress software is free and you only pay for hosting.
- 5:15 – Bifurcation: Why separating your domain, hosting, and software is safer and cheaper in the long run.
- 6:29 – Point 1: Affordability: How WordPress can cost as little as $1–$5 per month.
- 6:38 – Point 2: Customizability: Using themes and plugins for “limitless” functionality.
- 7:50 – Point 3: Scaling: How WordPress handles increased traffic as your brand grows.
- 8:39 – Point 4: Community Support: The benefit of being able to “Google your way out of trouble.”
- 9:27 – Point 5: Ownership: Avoiding “Third-Party Risk” (the risk of a private company going bust).
