How to Promote Your Photography Business Using Online Marketing
In this video we will be learning about six different marketing strategies which you can use to promote and advertise your photography business.
Here are the six marketing strategies discussed in this video:
- Search Engine Optimization (SEO)
- Using Google Ads 10:32 Using Facebook Ads
- Optimizing Your Google My Business Listing
- Using Online Directories
- Offline Marketing
Here is the video:
Important Links
After we have discussed these strategies, we will also be looking at some resources that can help you implement these strategies.
Here is the are the resources that were discussed in the video:
Website to find freelancers
My courses that can help you with the strategies discussed in the video
Facebook Ads and Google Ads for Photographers Course
Photography Website Creation Course
Video Summary
This video outlines six advertising and marketing strategies for photographers to promote their services, from local studios to wedding and food photography.
Six Marketing Strategies for Photographers
- Search Engine Optimization (SEO): Optimizing your website to rank high on Google for specific search queries like “photo studio near me.” This provides free, targeted traffic from people already looking for your services [01:34, 04:51].
- Google Ads: A “pay-to-play” model where you pay Google to show your ad at the top of search results. This is faster than SEO and guarantees visibility, but requires a budget [08:35, 09:35].
- Facebook Ads: Highly effective for visual services. You can run ads on Facebook and Instagram that link to your website or even directly to your WhatsApp to start chatting with potential clients immediately [10:35, 11:39].
- Google My Business (GMB): Essential for local photography. Setting up a GMB profile allows you to appear in the “Map” results. Success here depends on your proximity to the user and having a high number of positive, keyword-rich reviews [12:18, 13:32].
- Directory Listings: Adding your business to local directories (like Justdial in India or Yelp in the US). These directories often rank very high on Google even if your own website does not [14:53, 16:06].
- Offline Marketing: While less efficient today, you can still use professional Flyers with QR codes. Placing these in local cafes or hangout spots allows people to quickly scan and view your portfolio on their phones [16:56, 17:58].
Implementation Tips
- Keyword Research: Use tools like Google Keyword Planner to find out exactly what people in your city are searching for (e.g., “photo studio in Pune”) [05:20, 06:52].
- Outsourcing: If you don’t want to learn these skills yourself, the creator recommends using Fiverr to find reasonably priced Freelancers for SEO, ad management, website building, or flyer design [20:49, 22:03].
- DIY Learning: For those who want to do it themselves, the creator suggests learning through platforms like Udemy [22:50].
