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Today I’m going to talk about what I feel is the number one tip you have to know if you want to GROW as a photographer as opposed to just doing it for a hobby.
That tip is – CHOOSE ONE SPECIALIZATION.
The number one way to succeed as a photographer is to choose one small area in photography and develop your skills in that one area till you completely master it.
Whether you want to choose portrait photography or wildlife photography or landscape photography or food photography, it doesn’t matter.
The important thing is that you choose ONE thing and focus on it.
The surest way to fail as a photographer is to be a jack-of-all trades photographer by dividing your energy into all genres of photography.
For example, suppose you wish to become a portrait photographer.
Then your learning curve is only restricted to:
- Learning about the camera settings and composition related to portrait shooting
- Learning how strobe lights and off-camera flashes work (for indoor and outdoor shoots)
- Learning how portrait editing works
- Learning about posing, props and costumes
If you master these four areas, you will master portrait photography quickly because you are only learning about one small field. So it’s easier to get good at it.
And here’s the thing – You might think that choosing one field can make things boring because you are missing out on others.
That’s not true.
Mastering a field will give you a satisfaction which will be far worth that sacrifice because when you are an expert at something, you feel more satisfied and you get more respect (and more money).
This is the same reason a doctor who specializes in one field earns more than a general physician.
The other benefit of this approach is when it comes to marketing and branding.
When you are known for ONE thing, your brand automatically develops and it facilitates word-of-mouth marketing because people know exactly what you stand for.
I’ll give you my own personal example of this specialization approach.
Back in 2013, I was a generalist photographer. At that time, I was also teaching management subjects in BBA/MBA colleges.
At that time I decided I wanted to become a photography teacher.
So even though I did not choose a particular genre of photography, I still chose ONE specialization in photography, which was teaching.
From then on, I only put my energy into what made me a better photography teacher.
And I have never looked back.
So have the courage to burn the boats and choose ONE thing.
It will make things easier, more fun and open up the doors to making an income from photography.
Always remember – Life rewards those who have the courage to COMMIT.
I hope this tip helps you.
About the Author
Hi there, I'm Kush Sharma, the founder of Creative Pad Media, an organization dedicated to simplifying photography and videography education.
We have over 40 online courses that cover various genres in photography & videography, catering to both beginners as well as professionals. These courses are available via Udemy.com. Our courses have been downloaded in over 170 countries.
I hope to see you inside a course very soon!